Conflict Resolution at the St. Clare Hospital Term Paper

Conflict Resolution at the St. Clare Hospital - Term Paper Example Personality conflict is also seen in the process. The CEO differs with other physicians and employees in the work process resulting into them calling for action. The hospital also faces differences in leadership. The CEO and the operation officer are willing to maintain their plan of reducing costs to increase their revenue. However, the physicians are not buying the idea and are quite furious about it. Moreover, there is conflict of differences in working styles. The style the CEO and the operating officer are willing to adopt differs from that of the other physicians in the facility. This is resulting into lack of cooperation in the hospital resulting into more crises in the health facility. This might even be represented in their work performance resulting into lack of patient’s satisfaction in the end of it all (Wrench, 2013). In handling the visible work place conflict in the health facility, it is important for the CEO and other physicians to come into a consensus. They should agree on how to work out the problems arising in the health care without dwelling much on one part. The CEO should avoid handling the problems alone since collaboration is essential in ensuring increased revenues of the hospital. The CEO ought to schedule a meeting with the physicians together and hear their views. He should avoid siding with any outside source whose sole aim would be to jeopardize the operations of the hospital. Each view aired by each physician should be considered and only the best implemented. They should then sit down and go through the suggested ideas one by one and implementing the most important of them all. This would reduce the conflict seen with a very high rate since the physicians would view the CEO as one who respects the views of employees. The most important thing to consider is that communication is very crucial in any workplace setting. Lack of proper communication between

Post-Civil War Urbanization Pros and Cons Essay Example for Free

Post-Civil War Urbanization Pros and Cons Essay The Post-Civil War era of urbanization in the United States created a number of improvements and positive results that outweighed the negative aspects of the time. The country witnessed an increase in population, a better public school system, and increased social reform movements. During urbanization, the population of the United States rose. In 1860, none of America’s cities had a million citizens but by 1890, New York, Chicago, and Philadelphia all had more than one million inhabitants. With a population of approximately 3. 5 million people, New York became the second largest city in the world. A wave of immigration from Europe contributed to the increase in population. These â€Å"New Immigrants† came from eastern European nations such as Italy, Greece, and Poland. The increase in population allowed for the increase in other sections of society. As the population increased, the need for education also rose. The number of public high schools in America grew between the 1880s and the 1890s. The idea that a free government could not function successfully with uneducated and ignorant people became more widely accepted. Colleges became increasingly necessary and schools designed for training teachers expanded. Education was greatly helped by the Morrill Act of 1862 which granted public lands to the states for support of education, many of which became state universities. Urbanization and the population boom allowed for education to greatly increase. The problems surrounding the immigrant and working class helped awaken a new social reform movement. Jane Adams was a college-educated reformer against war and poverty. In 1889, she established the Hull House as a settlement house to help immigrants. More settlement houses were established and used as centers for activism and social reform. In 1893, the Hull House successfully lobbied for an Illinois anti-sweatshop law to protect women workers and prohibit child labor. Urbanization after the Civil War helped to reawaken the Social Reform movements in America. Urbanization helped the United States of America rebound after the Civil War. The Population boom, growing education, and social reforms were all beneficial results that changed the nation. Though there were some negative aspects of urbanization, the good results outweighed the bad. Kaitlyn Lucas Ms. Rizzo AP United States History B February 10, 2014 Urbanization Cons The post-Civil War age of urbanization had terrible effects on the nation as a whole. The good aspects of urbanization were not worth the bad aspects that accompanied them. The United States of America faced new problems. Urbanization led to pollution and waste production, and a disturbance in rural America. People who lived in the country produced very little waste. They used and renewed the resources at their disposal. Once urbanization began to pick up and new businesses such as Sears began to package things in throwaway bottles, boxes, bags, and cans, getting rid of waste became a problem. Pollution became a real problem in cities and sanitary facilities could not keep up with the waste produced by the booming population. The cities were filled with a permanent stench due to impure water, uncollected garbage, unwashed bodies, and animal droppings. Urbanization removed and replaced many jobs, particularly those in agriculture. Farmers were drawn from their fields and moved to cities to work in factories. Rural America was declining and giving way to the rise of urban America. Local general stores were replaced by large chain department stores such as Macy’s. The era of urbanization increased the division between classes. The Wealthy lived in suburban mansions and the poor lived in dirty slums, many struggling to survive. Urbanization created mass waste production, and the decline in rural America. Any good that came out of post-Civil War urbanization, was overshadowed by the negative aspects of the time period.

War of 1812 :: American America History

War of 1812 War of 1812, conflict between the United States and Great Britain from 1812 to 1815. Fought over the maritime rights of neutrals, it ended inconclusively. Background Over the course of the French revolutionary and the Napoleonic wars between France and Great Britain (1793-1815), both belligerents violated the maritime rights of neutral powers. The United States, endeavoring to market its own produce, was especially affected. To preserve Britain's naval strength, Royal Navy officers impressed thousands of seamen from U.S. vessels, including naturalized Americans of British origin, claiming that they were either deserters or British subjects. The United States defended its right to naturalize foreigners and challenged the British practice of impressment on the high seas. Relations between the two nations reached a breaking point in 1807 when the British frigate Leopard fired on the USS Chesapeake in American territorial waters and removed, and later executed, four crewmen. In addition, Britain issued executive orders in council to blockade the coastlines of the Napoleonic empire and then seized vessels bound for Europe that did not first call at a British port. Napoleon retaliated with a similar system of blockades under the Berlin and Milan decrees, confiscating vessels and cargoes in European ports if they had first stopped in Britain. Collectively, the belligerents seized nearly 1500 American vessels between 1803 and 1812, thus posing the problem of whether the United States should go to war to defend its neutral rights. Americans at first prepared to respond with economic coercion rather than war. At the urging of President Thomas Jefferson, Congress passed the Embargo Act of 1807, prohibiting virtually all U.S. ships from putting to sea. Subsequent enforcement measures in 1808-1809 also banned overland trade with British and Spanish possessions in Canada and Florida. Because the legislation seriously harmed the U.S. economy and failed to alter belligerent policies, it was replaced in 1809 by the Non-Intercourse Act, which forbade trade with France and Britain. In 1810 Macon's Bill No. 2 reopened American trade with all nations, but stipulated that if one belligerent repealed its antineutral measures, the United States would then impose an embargo against the other. In August Napoleon announced the repeal of the Berlin and Milan decrees on the understanding that the United States would also force Britain to respect its neutral rights. Although Napoleon continued to seize American vessels in French ports, President James Madison accepted his statements as proof that French antineutral decrees had been lifted.

1920s Cars Essay

In 1918, only 1 in 13 families owned a car. By 1929, 4 out of 5 families had one. In the same time period, the number of cars on the road increased from 8 million to 23 million. In fact, the industry grew so fast; by 1925 over 10% of all people in the workforce had something to do with production, sales, service, or fueling of automobiles. Buying on Credit At first, a buyer had to have cash to purchase a car. Banks were unwilling to lend money for something that was difficult to seize if the borrower stopped making payments. A car could be moved from place to place, unlike a house or land. In 1919, General Motors and Dupont introduced the concept of buying a car on credit. But instead of getting financing through a bank, they formed the General Motors Acceptance Corporation (GMAC). By 1926, 75% of all car buyers were entering into credit purchase agreements. Ford’s Sales Decline Between used car sales to lower income families, and attractive financing options on new cars for the middle class, Ford began to see a decline in sales. After resisting change for several months, Ford finally chose to shut down production from May to November 1927 to design a new car and re-tool his factories. Ford sold 300,000 Model A’s before the first one appeared on the market. It quickly became the most popular car, but the unplanned shutdown had cost Ford plenty. With over 40 other companies making cars in 1929, competition began to increase. The Car’s Influence on Society The automobile changed the way people worked, conducted their business, and shopped for needs and wants. Doctors were among the first to buy cars, which made it easier for them to make house calls. Police officers could now answer calls more quickly than on foot or horseback. Cars also changed how people spent their leisure time. It gave us easy access to the world beyond our neighborhoods, our cities, and even our states. With a car, some extra income, and more leisure time, motor vacations became popular.

What led to the American Revolution?

After the French and Indian War, which was a brutal battle against the British colonies and New France, Britain had an enormous debt to pay off. The British Empire looked to he colonies to help pay off the money, but colonists were not at all compliant with this. Nevertheless, Britain went ahead with their plans and enforced several acts that not only restricted the colonists In Issues pertaining to their economy. But also created much dissatisfaction with life in the colonies.The constant shifts in British policies regarding economic policies and trade designed to benefit the British Empire, especially the Stamp Act, Townsend Act, and Tea Act, caused much discontent amongst colonists, thus sparking a sense of rebellion that led to the orientation of unified, organized groups and ultimately the American Revolution. The Stamp Act, enforced In 1765, spurred a rebellion that later helped to create the Stamp Act Congress. The Stamp Act virtually taxed the colonists on nearly every piece of printed paper, such as newspapers and legal documents.Though the outraged colonists saw it as unjust, the British thought their enforcement was justified. As Thomas Whitely, advisor of the man who wrote the initial Stamp Act, said in â€Å"Considerations†¦ † † , , [the British] are not yet recovered from a War undertaken solely for [the Americans'] Protection†¦ Hey should contribute to the Preservation of the Advantages they have received†. According to this, the Brothels thought their primary reason for being so In debt was due to the wars they had been fighting In America towards the colonists' favor.Whitely believed that colonists should also partake in contributing towards paying off the debt. The Stamp Act became the first blatant attempt of the British to use the colonists and their growing economy to benefit the Empire. Because this act's intentions were so obvious, the colonists had extremely opposing reaction. Colonists also began boycotting stamps and goods to bell against the act. They also formed the Stamp Act Congress to devise a unified protest against the taxation.According to Patrick Henry, â€Å"the Taxation of the People by themselves, or by Person chosen by themselves to represent them, who can only know what Taxes the People are to bear†¦ Is the only Security against a burdensome Taxation, and the distinguishing Characteristics of British Freedom†. This quote from Henry portrayed the colonists' perspective on the phrase â€Å"No Taxation Without Representation† and that colonists would only find taxation fair If they were allowed o discuss their own pollens to Parliament that would actually be taken Into consideration.Overall, the Stamp Act caused discontent amongst colonists while also causing more rebellious behavior to arise. The Townsend Acts were another series of policies that greatly angered colonists, especially merchants, in that through these acts, the colonists realized the immen se and unjust control the British had over them. These acts focused particularly on following were all practical necessities at that time. Though these acts went against mercantilism in that they were bound to discourage British manufacturers and encourage manufacturers from the colonies, the creator of this taxation demanded to have this enforced no matter what.The Townsend Acts also shut down the New York assembly, who had been providing part of the money needed to house British troops when the Quartering Act was imposed. The act shut down the assembly until the full amount lost from the Boston Tea Party was appropriated. In response to this, John Dickinson, who had served in the Stamp Act Congress, stated â€Å"There is another late act of parliament which appears to me to be unconstitutional, and†¦ Destructive to the bibber of theses colonies†¦ The Townsend Acts claim the authority to impose duties on theses colonies, not for the regulation of trade†¦ UT for the single purpose of levying money upon us†. This depicts the true perspective of colonists. These acts were not enforced for the purpose of Just gaining more authority over colonists and their trade, but also exhibited the immense power the British held over the colonists. Britain taking away the assembly was what hit colonists the hardest. Though the portion with taxation on goods mostly impacted merchants, the rest were still greatly angered by how the British shut down the assembly.They began to ponder on the possibilities of Britain taking away the rights of having any assemblies since they had disassembled New Work's. This caused much uproar in the colonies, who did not want their only ties to somewhat of a government taken away by the British yet again. The imposition of the Tea Act in 1773 especially riled up colonists, even women, which proved even more that the acts were truly intolerable in that women were not very active in the rebellion up until then. At the time, th e East India Company was trundling to survive.This act helped the company and gave it the right to export its merchandise directly to the colonies without paying any regular taxes that were imposed on colonial merchants. To the colonists, it was Just another scheme from Britain to solve their issues by using the colonies towards their benefit. They opposed this act because it affected the already-standing taxation on colonists. Also, not only was the money from the act put towards helping a British company, it went towards the fund to pay of Britain's war debt from the French and Indian War. In response, he colonists boycotted British tea.In a tea party that occurred in Denton, North Carolina, the women who participated stated they were â€Å"determined to give memorable proof of their patriotism†¦ And could not be indifferent on any occasion that appears nearly to affect the peace and happiness of [their] country'. They would do anything if it meant that they were able to be free from the harsh acts from Britain. In addition, this statement was given by women who were, at the time, supposed to stay in their homes and complete housework activities such as cooking, sewing, and cleaning.This resisting behavior was unfitting to the standards of women and the act obviously discontented colonists so much that women felt the need to become involved in the political affairs. All in all, the Stamp Act, Townsend Act, and Tea Act, as well as many of the other acts, caused colonists to become discontent with life under the rule of the British. For a long time, they had been dissatisfied, but these impositions brought about a rebellious attitude that spurred colonists to resist their new common enemy: the United States evolved greatly that ultimately transformed it into how it is today.

How to Write to Market and Improve your Income

How to Write to Market and Improve your Income If you’re an indie author, it’s possible you have heard other authors talk about writing to market. It’s not a new concept, but within the last few years indie authors have been using it to sell more books and skyrocket their income. Here’s how to do it. 1.  Ã‚     Pick a genre you love.  It does no good to write in a genre you don’t read in and enjoy, so pick one you are quite familiar with. For example, let’s pick mystery. 2.  Ã‚  Ã‚  Ã‚  Drill down to a popular sub-genre.  Take some time and look at the different sub-genres. Pick one you enjoy and look at the top selling books. Let’s pick culinary cozy mystery. If you look on Amazon, the top selling book in that category is #112 in the whole Kindle store. This is good, it means this is a hot category. Now look at the top twentieth book. It’s ranked #2,771. Anything above #10,000 is going to indicate it’s a hot market. The trick is to pick one that is hot, but not so crowded that you can’t break in. 3.  Ã‚     Study the tropes, themes, and similarities.  Now that you’ve picked your sub-genre, buy the top ten books and read them. Look at the story threads that run through all the books searching for tropes and themes that are the same. Ignore the outliers, the books that sell well but don’t have similar themes or tropes. You’re looking for the commonalities. Write them down. 4.  Ã‚     Write your book.  Now you should be able to incorporate these well-loved tropes and themes in your own book. This does not mean you are copying the stories. This means you are using common storytelling devices that have been around for years. With your own unique twists, you should be able to tell a story that will be both fresh and new, yet familiar and loved. 5.  Ã‚     Rapid release.  A popular trend to raising your income is to write three novels and then publish one every 30 days. This will acquire you more visibility and raise your ranks, especially if you’re writing in a series. 6.  Ã‚     Write a reader magnet.  Write a novella or short story and give it away as incentive to join your newsletter. 7.  Ã‚     Network.  Spend some time on social media getting to know other authors who write in your genre. For this example, this would be culinary cozy mystery. See if there are any Facebook groups where these authors hang out. If not, start your own and invite authors to join. 8.  Ã‚     Trade promotion.  Offer to promote another author’s book in your newsletter if they will promote yours. 9.  Ã‚     Slow release.  Instead of scheduling all your promotion on your release day, spread it out so your book slowly rises in rank on Amazon. This will make your book stay higher in rank longer. Michelle Pennington was averaging $33 income per month in the beginning of 2017. She began writing to market in the fall of 2017 and in the beginning of 2018 was averaging $3,600 income per month. This May she topped $7,000 for the month. Amy Meyer earned $63.50 in May of 2017. She began writing to market under the pen name of Anne-Marie Meyer shortly after that. Her income for Ma, 2018 was $7,353. Bree Livingston published her first to market book in March of this year. She made $2,283 in March. April brought in $6,402. May topped $8,000. Last year her total income was $281. These three examples happen to be sweet romance writers, but this isn’t a concept that only works for this genre. Craig Martelle, founder of the Facebook group 20Booksto50K writes to market science fiction. Susan Kaye Quinn brings in six figures writing YA dystopian. This method will work with any genre as long as it is commercial, and you pick a niche that is selling well.

When an Individual Approach Must Be Undertaken

When an Individual Approach Must Be Undertaken Teaching is one of those spheres where it is comparatively hard to come up with innovative approaches – with the existing variety of learning theories and strategies, inventing a brand new concept is quite complicated. However, with the rapid pace of technical progress and the appearance of computers and Internet, the existing teaching theories have evolved into another approach known as online teaching.Advertising We will write a custom research paper sample on When an Individual Approach Must Be Undertaken specifically for you for only $16.05 $11/page Learn More Offering new opportunities for the students to learn certain subjects distantly and to train their skills with the help of specific programs, online teaching, indeed, provides a number of issues for teachers to consider and has a lot of advantages compared to the old-fashioned manner of teaching. However, it must be taken into account that online teaching also presupposes facing a lot of new challenges, one of which concerns the relationships between the teacher and the students as well as the relationships among the students. Because of the lack of live communication between the students and the teacher and among the students, online learning can fall flat as a means to teach the students the basic group interaction skills and to help the students solve the conflicts which can arise in the course of communication. Hence, while offering more opportunities for the students, the online teaching approach misses out the aspect of live communication, which makes it look rather as an addition to the real-life classes than an independent teaching approach. In the course of online teaching, I have had the experience concerning the communication aspect, and to say that this experience left much to be desired would be to color the truth. Actually, the students in the group which I was to provide with tasks and whose progress I was to control displayed consistently increasing imp rovements in such aspects of language learning as reading and writing, yet started experiencing great problems when it came to listening and speaking.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More When rethinking the given experience and analyzing the factors which could have possibly led to such deplorable results, I had to consider the learning theory. As it turned out, the idea of teaching students solely with the help of online teaching, which made the bulk of the chosen method, did not work as well as one might have expected it to. Before going straight to emphasizing the downsides of the online learning concept, one must give credit to some of the luckiest improvements which the given theory has introduced into the field of English language learning. To start with, the given approach allows not only foreign students, but also adults to partake in the learning program. Helpi ng people from all walks of life obtain the skills and information which they will need in their further career, online learning has literally embraced the entire world. The online learning theory will help adults to learn what they consider necessary for their jobs without actually quitting their current positions. However, the above-mentioned issue also presupposes facing certain challenges in developing the current theory. In contrast to the theory of adult learning, which has been developed long before and is nowadays firmly established among the rest of the theories as a truly solid set of concepts, online learning still requires further development. Another minor drawback of the theory of online learning is the lack of live communication between the learner and the teacher, which has been mentioned above. The issue of communication can possibly become a major stepping stone for the students who will resort to the online learning theory to acquire new knowledge. According to th e ideas offered by Tough, interaction between the students and the teacher is extremely important for the learning process, since among the four planners described by Tough, none features learning process without communicating with the teacher (Tough). Indeed, while evaluating the conclusions made in the course of the lesson and learning the â€Å"enduring value beyond the classroom† (Understanding by design by Wiggins and McTighe: A summary, n. d.) is important, the process of communication with the teacher and the peers is also of great significance.Advertising We will write a custom research paper sample on When an Individual Approach Must Be Undertaken specifically for you for only $16.05 $11/page Learn More When deprived of the given element of learning, students are likely to start feeling uncertain; hence, the possibility of a failure is highly likely. Nevertheless, the above-mentioned does not mean that the theory of online teaching has no in trinsic value in it. There are a number of positive aspects about the theory, and they are worth bringing up. To start with, as it has been mentioned above, the online teaching approach does allow foreign students and the students who have to work to study distanced and yet manage to get all the necessary information without having to attend every lecture. Another important issue that makes online learning theory worth consideration is the fact that online learning provides ample opportunities for both self-study and learning in virtual classrooms (Clark Mayer, 2008). Providing the students with enough freedom, online teaching offers considerable flexibility and presupposes that the student should be rather independent in the course of learning. Therefore, the question is how important the communication process between the teacher and the students, as well as among the students, is. As Brna (2002) puts, it, live communication with the teacher helps digest new information faster. Mo reover, Brna also notes that â€Å"the learning environment should foster students’ self-regulation guidance† (Brna, 2002, 128), which is exactly what online learning offers.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hence, it can be considered that the postulates of the online learning theory have certain rationale which justifies their existence, yet the above-mentioned theories are way too raw to be established as the guiding principle of the modern learning process. While online learning theory does offer a lot of new opportunities for learners, allowing international students to study without actually moving to a different country and, which is even more important, be considered a specialist in the chosen field as well as any of the students who attended a college or university. Moreover, computer programs presuppose having new possibilities, such as the training of specific skills, e.g., listening skills. However, it must be admitted that, with all the innovations which online learning offers, there is still a huge drawback that the students have to put up with; to be more exact, online learning has literally nothing to do with working in a team, which usual classes often focus on. Hence, it must be assumed that, while helping students to have a better idea of the course material and to digest the newly obtained knowledge, practicing the new skills, online teaching should be considered as an additional method of teaching which must be comprised with the live teaching methods. Reference List Brna, P. (2002). The role of communication in learning to model. New York City, NY:  Routledge. Clark, R. C., Mayer, R. (2008).Elearning and the science of instruction, 2nd ed.  New York, NY: John Wiley Sons. Tough, A. (1971). The adult’s learning project. A Fresh approach to theory and  practice in adult learning. Retrieved from http://ieti.org/tough/books/alp.htm Understanding by design by Wiggins and McTighe: A summary (n. d.). Web.

Lanthanides - Properties of Element Groups

Lanthanides - Properties of Element Groups The lanthanides or F Block elements are a set of elements of the periodic table. While there is some dispute over which elements to include in the group, the lanthanides generally include the following 15 elements: Lanthanum (La)Cerium (Ce)Praseodymium (Pr)Neodymium (Nd)Promethium (Pm)Samarium (Sm)Europium (Eu)Gadolinium (Gd)Terbium (Tb)Dysprosium (Dy)Holmium (Ho)Erbium (Er)Thulium (Tm)Ytterbium (Yb)Lutetium (Lu) Here is a look at their location and common properties: Key Takeaways: Lanthanide The lanthanides are a group of 15 chemical elements, with atomic numbers 57 through 71.All of these elements have one valence electron in the 5d shell.The elements share properties in common with the first element in the group lanthanum.The lanthanides are reactive, silver-colored metals.The most stable oxidation state for lanthanide atoms is 3, but the 2 and 4 oxidation states are also common.Although the lanthanides are sometimes called the rare earths, the elements are not particularly rare. However, they are difficult to separate from one another. The D Block Elements The lanthanides are located in block 5d of the periodic table. The first 5d transition element is either lanthanum or lutetium, depending on how you interpret the periodic trends of the elements. Sometimes only the lanthanides, and not the actinides, are classified as rare earths. The lanthanides are not as rare as was once thought; even the scarce rare earths (e.g., europium, lutetium) are more common than the platinum-group metals. Several of the lanthanides form during the fission of uranium and plutonium. Lanthanide Uses The lanthanides have many scientific and industrial uses. Their compounds are used as catalysts in the production of petroleum and synthetic products. Lanthanides are used in lamps, lasers, magnets, phosphors, motion picture projectors, and X-ray intensifying screens. A pyrophoric mixed rare-earth alloy called Mischmetall (50% Ce, 25% La, 25% other light lanthanides) or misch metal is combined with iron to make flints for cigarette lighters. The addition of 1% Mischmetall or lanthanide silicides improves the strength and workability of low alloy steels. Common Properties of the Lanthanides Lanthanides share the following common properties: Silvery-white metals that tarnish when exposed to air, forming their oxides.Relatively soft metals. Hardness increases somewhat with higher atomic number.Moving from left to right across the period (increasing atomic number), the radius of each lanthanide 3 ion steadily decreases. This is referred to as lanthanide contraction.High melting points and boiling points.Very reactive.React with water to liberate hydrogen (H2), slowly in cold/quickly upon heating. Lanthanides commonly bind to water.React with H (dilute acid) to release H2 (rapidly at room temperature).React in an exothermic reaction with H2.Burn easily in air.They are strong reducing agents.Their compounds are generally ionic.At elevated temperatures, many rare earths ignite and burn vigorously.Most rare earth compounds are strongly paramagnetic.Many rare earth compounds fluoresce strongly under ultraviolet light.Lanthanide ions tend to be pale colors, resulting from weak, narrow, forbidden f x f optical transitions.The mag netic moments of the lanthanide and iron ions oppose each other. The lanthanides react readily with most nonmetals and form binaries on heating with most nonmetals.The coordination numbers of lanthanides are high (greater than 6; usually 8 or 9 or as high as 12). Lanthanide Versus Lanthanoid Because the -ide suffix is used to indicate negative ions in chemistry, the IUPAC recommends members of this element group be called lanthanoids. The -oid suffix is in keeping with names of another element group the metalloids. There is a precedent for a name change, since an even earlier name for the elements was lanthanon. However, nearly all scientists and peer-reviewed articles still refer to the element group as the lanthanides. Sources David A. Atwood, ed. (19 February 2013). The Rare Earth Elements: Fundamentals and Applications (eBook). John Wiley Sons. ISBN 9781118632635.Gray, Theodore (2009). The Elements: A Visual Exploration of Every Known Atom in the Universe. New York: Black Dog Leventhal Publishers. p. 240. ISBN 978-1-57912-814-2.Holden, Norman E.; Coplen, Tyler (2004). The Periodic Table of the Elements. Chemistry International. IUPAC. 26 (1): 8. doi:10.1515/ci.2004.26.1.8Krishnamurthy, Nagaiyar and Gupta, Chiranjib Kumar (2004). Extractive Metallurgy of Rare Earths. CRC Press. ISBN 0-415-33340-7McGill, Ian (2005) Rare Earth Elements in Ullmanns Encyclopedia of Industrial Chemistry. Wiley-VCH, Weinheim. doi:10.1002/14356007.a22_607

Prodigal Summer Essay Example | Topics and Well Written Essays - 750 words

Prodigal Summer - Essay Example Since, there is no clear answer to love many would wonder why one would choose estrangement over love, and empathy. Many psychologists, sociologists, and psychiatrists think that love, and empathy are two different things. Many psychologists, sociologist, and psychiatrists think that love developed from empathy (Allot, 1). Because love developed from empathy many think that empathy developed from the mother, and child bond. When there is no empathy as an infant, and young child as the child grows older than the child will develop an estrangement to love (Allot, 1). When one develops an estrangement in life as an adult it is not necessarily then because there was no empathy at all between mother, and child. However, the mother may have developed problems in the mother’s own life. The mother may have developed a drug, or alcohol addiction (Allot, 1). Oftentimes when a mother tries to love the child, and the child is in an environment and there is a drug, or alcohol addiction the child may begin to resist the love from the mother. The child may begin to grow old, and begin to do follow-up a false sense of what love is. When children grow up and develop a false sense of what love is the child may become addicted to drugs, alcohol, or even sex. Since, children learn love from the mother, the father, and other important figures in the child’s life than estrangement, cannot be it a choice. When estrangement is not necessarily a choice the child, who grew into an adult and became estranged from life should it receive empathy from those around. However, someone like this who has an estrangement from life would not necessarily receive empathy from those around. When the child grows into young adulthood and develops a estrangement from life the child may develop in addiction of alcohol, drugs, or sex. Many young adults, and adults who have an estrangement will develop an addiction to alcohol, drug, or sex addiction because the addiction is a replacement for the empathy, and love this is child has never received. The young adult who develops an addiction to sex is sometimes associates sex as a form of love, instead of associating sex as part of a loving, and meaningful relationship. Studies have found that love can be very positive for a person. When a person finds love a person will develop a deeper understanding of those around the person. Developing a deeper understanding of those around is part of a deeper understanding of empathy. When a person has no empathy, and love in life the person cannot understand the emotions of anyone else. Many psychologists, sociologists, and psychiatrists in the past want to know about love and if love is just something that merely happens. Many who study love want to know if love is just a mistake, and if those who do find love were nearly in the right place, at the right time. However, after studying animals in the wild, and seeing how animals react to their own young has given psychologists, sociolo gists, and psychiatrists a deeper understanding of why some people find love, and others do not. Animals in the wild give their young empathy. So in conclusion of studying animals many psychiatrists, sociologist, and psychologists have come to the conclusion that love is not something that just happens. Love is not just something that happens because love is something one learns. Love is taught in infancy. Just like the animals with their young who the young animals

STUDENT RESPONSE 2 Assignment Example | Topics and Well Written Essays - 250 words

STUDENT RESPONSE 2 - Assignment Example All the strategies needed to be applied, and mostly the locals need to be involved in the strategy plan. Often, people do not see a difference between plan and planning. In my opinion, plan reflects rigidity and planning reflects adaptability and flexibility. This means that planning involves actively discussing the objectives, goals, tasks and strategies needed to accomplish a mission while plan are mere documentations of these discussions. Plans need to be updated on a regular basis because situations change regularly. However, planning is a continued process that assists in achieving goals and keeping on track. Plans are like blue prints to help in success, however planning does not guarantee success yet it is totally necessary to institute the various plans (Canton, 2007). The most common disaster in the United States is flooding. Flooding ranks the highest in property damage. Even though the government does not use potential disasters as a breeding ground for capitalization, disasters are a great opportunity for fraud and corruption both in the private and government sectors. There is urgency in need for service provision during disaster or even the planning. This urgent demand to return the life of a city leads to disregard in quality controls. It might seem unfair for the government to install a flood insurance strategy for non participating communities, but sometimes flooding may occur in unusual locations too, for example the flooding in Colorado in 2013. I agree with the Director of Emergency Management on â€Å"a quick response being a well planned response† (Canton, 2007, p. 262).This is because some of the destructions that occur in a disaster maybe unexpected and the plans may not have catered for them. The aim of disaster management is to restore life first. A quick response therefore reestablishes security, safety, and critical services, which could take longer if a thought out

Impact on others Essay Example | Topics and Well Written Essays - 250 words

Impact on others - Essay Example The point is that the individual action must translate to some effect in the society from any perspective (Kamm 460). The question has always been what qualifies to be termed as harm. It is worth to note that harm does not necessarily occur when it is directed to another person. Although individual action may not inflict immediate physical or emotional harm to other people, the consequences on the actor will eventually be reflected in societal structure. Self-harm in itself should not be tolerated because the victim will eventually be a liability to members of the community (Kamm 460). The society has moral responsibility to ensure that actions of individuals are within the confines of the accepted norms and this includes prohibition of self-harm. It is therefore imperative that individual actions must be scrutinized in terms of the effect irrespective of the victims. This explains why attempts to commit suicide among other actions attract serious punishment although it involves taking out one’s life voluntarily. It is therefore not acceptable for to justify a given action on the reason that it does not harm another

Religion Essay Example | Topics and Well Written Essays - 1000 words - 8

Religion - Essay Example However, the activities of the believers in all areas of public life are subjected to the inverse effect of the objective factors in the development of the economy, politics and culture. Thus we can observe an "imposition" of religious attitudes on other social relations. The aim of this work is to analyze the influence of religion on the American society. Religion affects the society according to its specific features, reflected in doctrine, worship, organization, ethics, rules of relationship to the world and so forth. It is a systemic entity, which comprises a number of elements and conditions, representing consciousness with its features and levels of religious attitudes and activities. Religious writings have also undertaken a lot of changes during the evolution processes. â€Å"Since the Reformation denominatiolism has been the characteristic expression of Christianity on its ecclesiastical side. The right of private judgment and freedom from ecclesiastical superiors, that priceless boon of modern believers, has led to great variety in the interpretation of the New Testament† (Mullins, E. Y., 1908, 12). Thus, the views of religion in relation to different branches of the American society have been constantly updated. According to Gallup institute, the influence of religion on the American society weakens every year. Howev er, people still express the need for faith. It indicates the strength of the religious foundations of American society and shows that public state in relation to faith is much more important than the individual one. On a support telephone line opposite the United Methodist Church in Newtown (Connecticut) secured a star with the word "Love". This church helps people to recover from the tragedy of December 2012, when the criminal shot 20 children and 6 adults at the local elementary school. The church was opened for everyone to pray. The congregation brought food and provided the psychological support

Understanding Human Behaviour Assignment Example | Topics and Well Written Essays - 2500 words

Understanding Human Behaviour - Assignment Example y ponders over the areas on which the service users need to work on in order to avoid misdiagnoses and also focuses on the ways that should be adopted by psychiatrists in order to understand the disability and mental health of the individuals. Also it discusses the problems that are faced by the health departments in the introduction of certain programmes because of the criticism of the service users. In this research essay I would focus on the notion that the massive power of the psychiatrists in the process of the diagnosis is something that has implications on the patients and this is something that should be given more importance. For the purpose of my research I have used many literature reviews. Psychiatric diagnosis refers to the process whereby the psychiatrist (or psychologist) is responsible for the identification and the labelling of a particular disease. One of the main purposes of this diagnosis is to help people and guide them through the entire treatment procedure. Lately, it has been felt that the diagnosis has had many different implications on the individuals concerned. According to Reich (1981) psychiatric diagnosis is a very important process because it can have varied effects on the patients. While some may be happy with the results of the diagnosis, others might not feel the same way. One implication of the procedure of the diagnosis is that the people who are diagnosed may have to suffer from unintended implications. For instance, the perceptions of the others might change towards the patient if he/she is labelled with a mental disorder. People may not want to interact with such patients. Reich (1981) argues that the main reason for this behaviour is the re sult of the institutionalized attitudes of the people and the society as a whole towards people who suffer from mental disorders and learning disabilities. The above mentioned effects may occur due to the attitudes of the people and the society to the mental people. There are, however,

Religion Essay Example | Topics and Well Written Essays - 1000 words - 8

Religion - Essay Example However, the activities of the believers in all areas of public life are subjected to the inverse effect of the objective factors in the development of the economy, politics and culture. Thus we can observe an "imposition" of religious attitudes on other social relations. The aim of this work is to analyze the influence of religion on the American society. Religion affects the society according to its specific features, reflected in doctrine, worship, organization, ethics, rules of relationship to the world and so forth. It is a systemic entity, which comprises a number of elements and conditions, representing consciousness with its features and levels of religious attitudes and activities. Religious writings have also undertaken a lot of changes during the evolution processes. â€Å"Since the Reformation denominatiolism has been the characteristic expression of Christianity on its ecclesiastical side. The right of private judgment and freedom from ecclesiastical superiors, that priceless boon of modern believers, has led to great variety in the interpretation of the New Testament† (Mullins, E. Y., 1908, 12). Thus, the views of religion in relation to different branches of the American society have been constantly updated. According to Gallup institute, the influence of religion on the American society weakens every year. Howev er, people still express the need for faith. It indicates the strength of the religious foundations of American society and shows that public state in relation to faith is much more important than the individual one. On a support telephone line opposite the United Methodist Church in Newtown (Connecticut) secured a star with the word "Love". This church helps people to recover from the tragedy of December 2012, when the criminal shot 20 children and 6 adults at the local elementary school. The church was opened for everyone to pray. The congregation brought food and provided the psychological support

Accounting and society Research Paper Example | Topics and Well Written Essays - 2000 words

Accounting and society - Research Paper Example andable to all the stakeholders .The government uses the same to determine its taxation formula and its implementation of the relevant policies .the investors uses it to determine whether to invest in the company ,increase its share invested and anticipate its future turnover. The general public is applicable in terms of provision of the corporate social responsibility that has compelled most companies to give back to the community (Benston&G.j, 2006, 55).. This necessitates thee need to use the Generally Accepted Accounting Principles (GAAP) that provides a yardstick for measuring and reporting the accounting terms. The regulatory capture is a situation where collection of investors with high stock valuation and investment anticipates a high turnover from their investment in a particular company when the rest of the public is with a small investment expects nothing at all. Regulatory capture refers to the effort by these interested investors to capture the imbalance of the anticipated resources and is in a position that is successful and drive the policy of the preferred interest group to be in force. (Cch Editors, 2008, 17) The regulatory body is highly concerned with protecting the interest of the public .the democratic nature of this body is vested on its ability to outsource support from the government. Despite its dire effort to attain its goal there is a problem of corruption on most government bodies of Australia and its regulatory capture (Funnell et al, 2012, 47). The Australian Generally Accepted Accounting Principles (AGAAP) and the Australian Accounting Standards Board (AASB) of Australia is bestowed with the responsibility of ensuring that the accounting financial reporting standards are reported as per the required principles, enrollment of auditors and the general compliance with the corporate financial standards in lieu with the provision of investors’ confidence in the industry. It is a mandated to check whether the license holder

Difference Between Single & Married People Essay Example for Free

Difference Between Single Married People Essay Today, there are a lot of significant numbers of people who are married and some are single. This has changed their lives and gives differences between their lives. In this essay, I am going to compare and contrast the differences between single people’s lives and married people’s lives in their lifestyle, companionship, and responsibility. Some things in life are going to be good, regardless of whether you are single or married, and some things will be the opposite. There are advantages and disadvantages to both. The two areas that differ in married and single life are compromise and sharing of possessions. Lifestyle is the first difference between single and married people’s lives. Single people have much more privacy in their life. They are not bothered by anybody in their home. Nobody will demand that they sleep late, not watch movies too much and so on. And, single people can live a free life too. They can spend their time with their friends anywhere and anytime they want. In contrast, married people are bothered by their partner. They have to take care of their children and their partner. They cannot live a free life. If they want to go out with their friends, they must get permission from their partner first before they go. Married people are busier compared to single people, because married people have to take care of their children and their partner, unlike single people who do not have children and partner. Companionship is the next difference between single and married people’s lives. A husband depends on his wife, and a wife depends on her husband. Support is easily achieved from their partners, parents and their children, unlike single people who do not depend on anybody in this world. They cannot trust anyone to share their secrets and other important parts of their life except their parents. Support can be achieved only from their parents and their friends. Read more:Â  Married vs Single Responsibility is the last difference between single and married people’s lives. Married people have to manage their money and expenses gently and economically every day. They are also responsible for raising their children and guiding their families. If they cannot guide their family in the right way, their family can be broken and maybe ruined their lives. Married people are also responsible for managing their time. They have to spend their time with their children, husband or wife every day. In contrast, people who remain single do not have a schedule, they do not have any children or partners to guide and they are less responsible with their money and daily expenses. In conclusion, lifestyle, companionship, and responsibility are the three main differences between single people and married people’s lives. So is single life comfort and married life pleasure? Some people prefer to be single, others prefer marriage. Although there are reasonable advantages to both lifestyles, both lifestyles can be equally rewarding.

Disadvantages Of Traditional Media Tools Marketing Essay

Disadvantages Of Traditional Media Tools Marketing Essay Since television has born, it has already become the most useful media tools among others over many years. Most of the convention company thinks that featuring a television advertising campaign may reflect their companys brand or status at a prestige level. The Advantages Television advertisement is a tool that provides high frequency potential where in a day a single advertisement can reach millions of viewers instantly. This is because television is the highest reach of other kinds of media since each house own a television. Furthermore, television also offers advertisers the most extensive coverage compare to other media. The Disadvantages Television advertisement may be a good tool to reach millions of people but the cost for an advertisement is high. High cost probably comes from the production cost because commercials usually need more time, idea and resources to produce it. Therefore, creating a commercial is expensive. 1.0.2 Radio Radio is not as effective as television and it is more difficult to attract more potential consumers because mostly people only focus on listening to the music rather than advertisement. Meanwhile, the most effective way to transmit the message from an advertisement is when a driver stuck in the middle of the traffic. At the same time, many smaller local companies use radio advertising because the cost of creating a radio advertisement are less costly compare to television. The Advantages Mostly radio advertisers help the listener to store the message easily. Method such as repeating the advertisement can successfully helps the listener to remember it. From time to time, the more the listener stay on the radio, the message will goes deeply into the person mindset and soon from short-term to become long-term memory. Adding sound effect in the advertisement may effectively help consumers to well so every time they heard the sound they may recall back to the advertisement. The Disadvantages Radio advertisements have few chances to reach national audience because there is only a short exposure time of transmitting the message. Usually an advertisement is about 15 to 30 seconds. Most of the times listener involved in other activities such as working, paying attention on driving or just using radio as a restaurant or shops background music to provide their customers a nice and comfortable environment. Therefore, most of them will not pay much attention or skip the advertisement part. 1.0.3 Outdoor Advertising Commonly some companies will use billboards to advertise along the side of the highway in Malaysia. Other than that, banners outside a restaurant, on public transportation and even hanging on the pillars under the flyover also an example of outdoor advertising. The Advantages An outdoor advertisement is an effective way to transmit message towards large group of people. For local companies, these advertisement is an efficient way to transmit the message to their local target because usually local audience able to see them everywhere. The location of setting up these advertisements will affect the outcome such as placing nearby a restaurant, inside cities area, hanging on tall buildings, railway station and amusement park. The Disadvantages The major drawback of an outdoor advertising is short exposure of time. When the advertisement is set by the road side, drivers may only have a quick look on it. They cannot get the full message from the advertisement unless they stop their car. 1.0.4 Magazines In old days, advertise in magazines is also a best way to transmit information towards target audience. Advertise in different magazine allow to target to different consumers according to demographic and lifestyles. The Advantages Magazines advertisements often provide high-quality color on the pictures. Colors and images can attract attention because mostly people love to look at colorful things instead all with words. Besides that, the main function of magazines is to allow readers to read it during leisure time. With viewing colors and images, it can benefit in relaxing themselves like reducing stress after a working day yet they may have longer time to go through with advertisement. The Disadvantages Due to high-quality color in every magazine, the cost of production and printing is way higher compare to newspaper. Therefore, the magazine advertisement prices are also expensive because advertiser needs to generate more idea and time to advertise it in different magazine and different target. If some advertisement target to two consumer, it may effectively target to children in child magazines but if the same idea advertise in adult magazine, the outcome will be different and thats why advertiser need to create another advertisement to focus on their parents. 1.0.5 Newspapers Newspaper has been centuries as a role of transmitting local, nation and global news to the public. Newspaper is a best tool to advertise because the price greatly cheaper compare to others and it is distributed on daily basis. The Advantages Local sellers rely heavily on newspaper advertisement because this is the only tool that targets more on locals. The key factor that advertises in newspaper is that you can list our all your information like promoting sales, business retail hours, and physical store location in a single page yet the price is cheaper than magazine. The Disadvantages Newspapers advertisement also have a shorten lifespan like as outdoor advertising. Normally a person will set the newspaper aside once they finish reading it. Normally a person will not re-read second time on any information unless the object or article able to attract the reader. Therefore, pass by advertisement will remain unnoticeable if it fails to attract the reader. 1.1 The Advantages and Disadvantages of Non-Traditional Media Tools 1.1.1 E-Mail Newsletters E-mail newsletters can be an excellent way to build brand awareness to the public. Newsletters can be subscribed in some branded company web site. The newsletter must be in a form of addressing offers value to the subscribers. Besides that, some company will corporate together so they can share the newsletter by adding in their own advertisement together with their partners advertisement. The Advantages E-mail newsletter is near instant delivery compare to printing newspaper and magazine. The company can share and send the e-mail to their customers at any time they want. Meanwhile, the company may also send the newsletter to multiple customers just in few clicks time. Hence, recipient can forward the news easily to their friends and family if the offer given by the company is beneficial. The Disadvantages The actual deliverability to the recipients can be low due to SPAM filters or e-mail address changes. Nowadays, there are many potential hackers in the web. To prevent and protect customers privacy, many e-mail browsers using advance filter technology to filter incoming message. So whenever the mail browsers detect something suspicious inside the newsletter, it will automatically direct it into the junk box. 1.1.2 Blogs Some company use web logs to promote their products. A blog advertise can be effective when spreading positive work-of-mouth communications. Meanwhile, using a blog is easier to check the companys news or process and the content mostly will be updated regularly compare to a weekly or monthly e-mail newsletters. The Advantages Company blogs provide an easy access to company news. By doing so, they encourage their customers to view their blogs frequently because some company will regularly update their latest product, upcoming events and latest promotions. Hence, a company that shows their latest detail will gain loyalty from existing customers. The Disadvantages When a blog that dealing with transaction, small local business company may face difficulties with it. If the company is branded, customers will spend more time on the blogs page to browse what they looking for and they can make payment securely because usually well-know company allow people to feel more reliable and secure. In other words, when a small local business company with a least well-know brand, customers confidence level towards the company will not as much as branded company. 1.1.3 Online Advertising Since 1990s, online advertising have increased steadily. Due to the power of internet, marketers think that online advertising is the newest and highly effective method to reach consumers. Types of online advertising are popup, web banner, media feed or video advertisement. The Advantages Online advertising can allow advertisers to reach significantly more people than traditional advertising media in a shorter time. Advertisement can be more targeted than some traditional media because there are variety of people with different age, race and culture surfing the web daily. The Disadvantages Heavy online advertising will cause web users to slowly immune to advertisement. When user are immune to advertisement, the number of people who respond to advertisement will steadily decrease and those advertisements will become not important to everyone anymore. 1.1.4 Online Social Networks Recent years, online social networks have become extremely popular among people. Some company will use social networking site to communicate with consumers. The most well-known social networking site is Facebook, MySpace, Google+ and Twitter. Instead of communicate with consumers, companies also making product and event announcement. The Advantages Since the network is unlimited, advertising in social networking sites are great for attracting more customers. When a customer is connected to your company, your company profile and information will spread among their family and friends too. The speed on spreading news in social sites is getting faster so the network can soon grow wider and even more when the advertisement has successfully build awareness in public. The Disadvantages Despite of building brand awareness, social sites are not that effective because it need to depend on how a user remembers a company brand. When your company brand is not as famous in the market, people will not aware of your product. Meanwhile, brand awareness is usually created from big advertisement on TV, banners, billboards, newspapers, magazines and other repeated advertisement tools. However, social sites may attack from bad comment when a product dissatisfied the customers and since everyone able to comment on something easily. So, this may pull down the companys image easily. 1.1.5 Couponing Coupon can be found in newspaper, magazines, or online advertisement. At most company will encourage consumer to cut or print out these entire coupon and collect for certain amount so that you can redeem the offer. Some companies like McDonald will request consumers to print out the coupon from their webpage so they can enjoy the rebate. The Advantages Heavy Couponing user will save up their monthly expenses effectively. When a smart spender collected lots of coupon, they may get the amount of offer goods in lower price. During the period of collecting coupons, collectors may request their friends and family together for help out in collecting it. By doing so, the promotion news will spread to others by word-of-mouth. The Disadvantages Some people will feel embarrassing due to self-respect. They might feel that why I need to spend time to collect the entire coupon and use it to save just a few ringgit which they may afford to pay. It is wasting time to collect it and sometimes some coupon occurs in magazines so consumer will need to purchase the magazine every week to collect it. http://wiki.answers.com/Q/Different_types_of_non_traditional_market 1.2 Promotional Mixes Used by Proton Company Advertisement is important to every company. Effectively using advertisement will not just creating awareness to the public but also potentially increase market sales. The Proton Company is using this method to gain profit and increase market share. The company has used five ways to advertise their product such as television, banner, newspaper, social media networks and sales promotion. First of all, many company still believing advertise in television is the most successful way to reach the audience. Since every household own a television, the percentage of people watching television everyday will remain at an upper rate. Proton normally advertises their product during some peak hours like during 6p.m. to 10p.m. Every family will start to watch television during that period because everyone already back to house from working and having dinner with families. By that time, each of them may come across with the advertisement. Protons even pick some festive seasons to promote their product like the recent Chinese New Year. Proton has purposely create a commercial for celebrating Chinese New Year by showing a German engineer driving the Proton Preve safely back to his wifes hometown. Secondly, Proton is also heavily using banner to advertise. By placing banner in certain heavy traffic, cities such as Kuala Lumpur and even fly over in highways. Catching eye banner normally the best way to transmit message into viewer mind even there is only a short time exposure. The best banner that Proton has created is advising drivers to drive safely on the road. Once the driver read the message, the next day when they pass by again they will check which company is concerning the public safety. By doing so, Proton has already create a brand awareness to the public. Thirdly, in knowing most of the consumers will be reading newspaper in the morning or anytime in a day. Protons advertisement sometime will be seen in a newspaper. They usually will used up whole page to advertise their product or service. Normally they will not choose front or second page but they will choose middle part of the newspaper so that can easily capture the readers mind with colors and pictures after reading tones of words in the previous page. Besides that, Proton also advertises their service center location so readers may find their service center easily. By grabbing the golden opportunity of using web in this 21st century, advertise in social media networks is as simple as effective. The large audience in the web has brought Proton to find more potential customers to promote their services and products. Simple steps like sharing in Facebook, Twitter and Youtube will efficiently transmit all the information to its audience. No matter they accept it or not, once they view the message already transmit into their mind. Proton owns a Facebook and Youtube page. On Facebook page, they often use to upload recent promotions photos and reply consumers comment. While on Youtube channel, they are posting their products commercial or videos during their recent event. Lastly, sales promotion is a value adding activities designed to boost short term sales and usually include point of sales activities such as in-store and event displays, product trial and distributing leaflets in public. Before launching the new Proton Preve, the company has organized a huge event named Power of 1 at Stadium Bukit Jalil Kuala Lumpur. The purpose of creating that event is to raise the awareness of their Proton brand and to show the public how well their product perform, demonstration is provided on the spot. At the same time, the Preve also shown up but is covering up by stripe form cover so that can maintain at a mysterious stage. Every time after the launch of their products, they will conduct a road show too by issuing brochure to allow consumer to know more about the product. Therefore based on all of these promotion strategies from Proton, the chances to convince a viewer to buy the product is largely depend on the buyer expectation on the product, level of brand loyalty or brands reputation and how great is the quality of the product. Even though sometimes it might not convince a viewer but at least theyre aware of your brand, product and services. So when times goes on follow by the enhancement of a company product, the chances to convince a buyer will also increase. In conclusion, Proton Company should continue to advertise their upcoming product so it may show the growth and improvement of the company. With these reason, the chances of people to buy their product is higher. 1.3 Effectiveness of Advertisement There are two concepts that ensure the times of advertise to reach target audience is the effective reach and effective frequency. Effective reach is the percentage of an audience that must be exposed to a particular message to achieve a specific objective. While the effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. (Clow, 2011) Effective frequency and effective reach are crucial as when too few exposures will cause the advertiser fail to gain its intended objectives. Whereas if too much exposures will occur in the way of wasting resources. The most effective in advertising is achieving the intended objective successfully without experiencing wastage or marginal return from extra advertisement. Effective reach can be used under situation like a company wants to increase brand recognition. Then the advertisers will emphasis on the visual presentation on the product or the company logo. In this way may allow a person to recognize easily on the brand name together with the companys logo. The main objective of using this method is to nearer a gap in a persons knowledge with the brands. Therefore, if an advertiser wants to increase reach then they have to advertise to a large group of target audience and keep mentioning the brands name and logo as a selling point. Media tools that can cause this happen effectively are by advertising in television, outdoor advertising, magazines, internet, and direct mail. On the other hand, the objective of effective frequency is to increase brand recall. Usually repetition in advertising method is needed so that consumer can remember well of the brand in their mind or memory. Besides that, repetition can increase the times that particular brands will automatically popup in your mind. The more time the audience sees or heard about the advertisement is more easily to remember than he or she heard once in a life time. Examples of media tools that can be used are by television, radio, newspapers and Youtube advertisement thats play first before showing the actual video content.

Reflection on a Critical Incident Essay -- Critical Analysis of an Inc

The objective of this assignment is to explore and reflect upon a situation from a clinical placement. Reflective techniques will be used to reveal how well or badly the situation was handled. And how the incident, and the reflection has influenced personal learning and professional practice in relation to nursing care. According to Hogston and Simpson (2002, p398) reflection is "a process of reviewing an experience of practice in order to better describe, analyse and evaluate, and so inform learning about practice". Wolverson (2000, p24) includes this is an important process for all nurses wishing to improve their practice. This will be investigated using a reflective nursing model. In accordance with the 2002 Nursing and Midwifery Council, the clients' details and placement setting has not been disclosed in order to maintain confidentiality. The incident occurred during the first week of the placement. The writer was then asked to perform an electrocardiogram (ECG) on a sixty six year old lady in the minors department. Hinchliff, Montague and Watson (2000, p398) states that an ECG is a graphic recording of the electrical processes that initiate the contraction of the cardiac muscle, performed by attaching electrodes to the body that are then connected to an electrocardiograph. On completion, the ECG was checked by a doctor and instructions were given to rush the patient to the resuscitation department of the Emergency department. This incident was chosen for discussion as the consequences could have been great if not dealt with correctly. The reflective model chosen is the John's model. This is an appropriate model for a students level, being described by Burns and Bulman (2001, p11) as providing support ... ...ober, J. (1998). Nursing Practice and Health Care. (3rd ed). London: Arnold Publishers Hogston, R. & Simpson, P. (2002). Foundations of Nursing Practice. (2nd ed). Basingstoke: Palgrave Marks, C. (2001). 'Reflective practice in thermoregulatory nursing care'. Nursing Standard. 15, (43), p38 - 41 Nicholls, C. & Sani, M. (2003). 'The treatment of cardiovascular disease in older people'. Nursing Older People. 15, (7), p30 - 32 Perry, A. (1997). Nursing, a knowledge base for practice. (2nd ed). London: Arnold Publishers Powell, H. (2002). 'A time to reflect'. Learning Disability Practice. 5, (7), p16 - 18 Taylor, B. (2001). Reflective Practice. Buckingham: Open University Press Wilkinson, J. (1999). 'Implementing reflective practice'. Nursing Standard. 13, (21), p36 - 40 Wolverson, M. (2000). 'On reflection'. Professional Practice. 3, (2), p31-34

Google Inc. is an American multinational corporation Essay

These include search, cloud computing, software, and online advertising technologies. Most of its profits are derived from AdWords. Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 16 percent of its shares. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was â€Å"to organize the world’s information and make it universally accessible and useful†, and its unofficial slogan was â€Å"Don’t be evil†. In 2006 Google moved to headquarters in Mountain View, California, nicknamed the Googleplex. Rapid growth since incorporation has triggered a chain of products, acquisitions and partnerships beyond Google’s core search engine. It offers online productivity software including email, an office suite, and social networking . Desktop products include applications for web browsing, organizing and editing photos, and instant messaging. The company leads the development of the Android mobile operating system and the browser-only Chrome OS for a netbook known as a Chromebook. Google has moved increasingly into communications hardware: it partners with major electronics manufacturers in production of its high-end Nexus devices and acquired Motorola Mobility in May 2012. In 2012, a fiber-optic infrastructure was installed in Kansas City to facilitate a Google Fiber broadband service. The corporation has been estimated to run more than one million servers in data centers around the world and to process over one billion search requests and about 24 petabytes of user-generated data each day. In December 2012 Alexa listed google.com as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as YouTube and Blogger. Its market dominance has led to criticism over issues including copyright, censorship, and privacy. History Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California. While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a  better system that analyzed the relationships between websites. They called this new technology PageRank; it determined a website’s relevance by the number of pages, and the importance of those pages, that linked back to the original site. A small search engine called â€Å"RankDex† from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking. The technology in RankDex would be patented and used later when Li founded Baidu in China. Page and Brin originally nicknamed their new search engine â€Å"BackRub†, because the system checked backlinks to estimate the importance of a site. Eventually, they changed the name to Google, originating from a misspelling of the word â€Å"googol†, the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google ran under Stanford University’s website, with the domains google.stanford.edu and z.stanford.edu. The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in a friend’s . In January 2013, Google announced it had earned $50 billion in annual revenue for the year of 2012. This marked the first time the company had reached this feat, topping their 2011 total of $38 billion. Financing and initial public offering The first funding for Google was an August 1998 contribution of from Andy Bechtolsheim, co-founder of Sun Microsystems, given before Google was incorporated. Early in 1999, while graduate students, Brin and Page decided that the search engine they had developed was taking up too much time and distracting their academic pursuits. They went to Excite CEO George Bell and offered to sell it to him for $1 million. He rejected the offer and later criticized Vinod Khosla, one of Excite’s venture capitalists, after he negotiated Brin and Page down to $750,000. On June 7, 1999, a $25 million round of funding was announced, with major investors including the venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital. The company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. The vast majority  of the 271 million shares remained under the control of Google, and many Google employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited because it owned 8.4 million shares of Google before the IPO took place. There were concerns that Google’s IPO would lead to changes in company culture. Reasons ranged from shareholder pressure for employee benefit reductions to the fact that many company executives would become instant paper millionaires. As a reply to this concern, co-founders Sergey Brin and Larry Page promised in a report to potential investors that the IPO would not change the company’s culture. In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy. In an effort to maintain the company’s unique culture, Google designated a Chief Culture Officer, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment. Google has also faced allegations of sexism and ageism from former employees. The stock performed well after the IPO, with shares hitting $700 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and mutual funds. The next year, against Page and Brin’s initial opposition toward an advertising-funded search engine, Google began selling advertisements associated with search keywords. When the company changed names to Overture Services, it sued Google over alleged infringements of the company’s pay-per-click and bidding patents. Overture Services would later be bought by Yahoo! and renamed Yahoo! Search Marketing. The case was then settled out of court; Google agreed to issue shares of common stock to Yahoo! in exchange for a perpetual license. In 2001, Google received a patent for its PageRank mechanism. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor. In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics at 1600 Amphitheatre Parkway in Mountain View, California. The complex became known as the Googleplex, a play on the word googolplex, the number one followed by a googol zeroes. The Googleplex interiors were designed by Clive Wilkinson Architects. Three  years later, Google bought the property from SGI for $319 million. By that time, the name â€Å"Google† had found its way into everyday language, causing the verb â€Å"google† to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as â€Å"to use the Google search engine to obtain information on the Internet.† 2013 onward Google announced the launch of a new company called Calico on September 19, 2013, which will be led by Apple chairman Arthur Levinson. In the official public statement, Page explained that the â€Å"health and wellbeing† company will focus on â€Å"the challenge of ageing and associated diseases†. As of September 2013, Google operates 70 offices in more than 40 countries. Google celebrated its 15-year anniversary on September 27, 2013, although it has used other dates for its official birthday. The reason for the choice of September 27 remains unclear, and a dispute with rival search engine Yahoo! Search in 2005 has been suggested as the cause. The Alliance for Affordable Internet was launched in October 2013 and Google is part of the coalition of public and private organisations that also includes Facebook, Intel and Microsoft. Led by Sir Tim Berners-Lee, the A4AI seeks to make Internet access more affordable so that access is broadened in the developing world, where only 31% of people are online. Google will help to decrease internet access prices so that they fall below the UN Broadband Commission’s worldwide target of 5% of monthly income. The corporation’s consolidated revenue for the third quarter of 2013 is reported in mid-October 2013 as US$14.89 billion, a 12 percent increase compared to the previous quarter. Google’s Internet business was responsible for US$10.8 billion of this total, with an increase in the number of users’ clicks on advertisements. Acquisitions and partnerships Since 2001, Google has acquired many companies, primarily small venture capital-funded firms. In 2004, Google acquired Keyhole, Inc. The start-up company developed a product called Earth Viewer that gave a three-dimensional view of the Earth. Google renamed the service to Google Earth in 2005. Google acquired Urchin Software in April 2005, using their ‘Urchin on Demand’ product to create Google Analytics in 2006. In October 2006, Google announced that it had acquired the video-sharing site YouTube  for US$1.65 billion in Google stock, and the deal was finalized on November 13, 2006. Google does not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as â€Å"not material† in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 YouTube revenue at US$200 million, noting progress in advertising sales. On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, giving Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. Later that same year, Google purchased GrandCentral for $50 million. The site would later be changed over to Google Voice. On August 5, 2009, Google bought out its first public company, purchasing video software maker On2 Technologies for $106.5 million. Google also acquired Aardvark, a social network search engine, for $50 million, and commented on its internal blog, â€Å"we’re looking forward to collaborating to see where we can take it†. In April 2010, Google announced it had acquired a hardware startup, Agnilux. In addition to the many companies Google has purchased, the company has partnered with other organizations for research, advertising, and other activities. In 2005, Google partnered with NASA Ames Research Center to build of offices. The offices would be used for research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry. Google entered into a partnership with Sun Microsystems in October 2005 to help share and distribute each other’s technologies. The company also partnered with AOL to enhance each other’s video search services. Google’s 2005 partnerships also included financing the new .mobi top-level domain for mobile devices, along with other companies including Microsoft, Nokia, and Ericsson. Google would later launch â€Å"AdSense for Mobile†, taking advantage of the emerging mobile advertising market. Increasing its advertising reach even further, Google and Fox Interactive Media of News Corporation entered into a $900 million agreement to provide search and advertising on the then-popular social networking site MySpace. In 2007, Google began sponsoring NORAD Tracks Santa, displacing former sponsor AOL. NORAD Tracks Santa purports to follow Santa Claus’ progress on Christmas Eve, using Google Earth to â€Å"track Santa† in 3-D for the first time. Google-owned YouTube gave NORAD Tracks Santa its own channel. In 2008, Google developed a partnership with GeoEye to launch a satellite providing  Google with high-resolution imagery for Google Earth. The satellite was launched from Vandenberg Air Force Base on September 6, 2008. Google also announced in 2008 that it was hosting an archive of Life Magazine’s photographs. Some of the images in the archive were never published in the magazine. The photos were watermarked and originally had copyright notices posted on all photos, regardless of public domain status. In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. The farms, which were developed by NextEra Energy Resources, will reduce fossil fuel use in the region and return profits. NextEra Energy Resources sold Google a twenty-percent stake in the project to get funding for its development. In February 2010, the Federal Energy Regulatory Commission FERC granted Google an authorization to buy and sell energy at market rates. The order specifically states that Google Energy—a subsidiary of Google—holds the rights â€Å"for the sale of energy, capacity, and ancillary services at market-based rates†, but acknowledges that neither Google Energy nor its affiliates â€Å"own or control any generation or transmission† facilities. The corporation exercised this authorization in September 2013 when it announced that it will purchase all of the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm. Also in 2010, Google purchased Global IP Solutions, a Norway-based company that provides web-based teleconferencing and other related services. This acquisition enabled Google to add telephone-style services to its list of products. On May 27, 2010, Google announced it had also closed the acquisition of the mobile ad network AdMob. This occurred days after the Federal Trade Commission closed its investigation into the purchase. Google acquired the company for an undisclosed amount. In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years. On April 4, 2011, The Globe and Mail reported that Google bid $900 million for six thousand Nortel Networks patents. On August 15, 2011, Google made its largest-ever acquisition to-date when announced that it would acquire Motorola Mobility for $12.5 billion subject to approval from regulators in the United States and Europe. In a post on Google’s blog, Google Chief Executive and co-founder Larry Page revealed that the acquisition was a  strategic move to strengthen Google’s patent portfolio. The company’s Android operating system has come under fire in an industry-wide patent battle, as Apple and Microsoft have sued Android device makers such as HTC, Samsung, and Motorola. The merger was completed on the May 22, 2012, after the approval of People’s Republic of China. This purchase was made in part to help Google gain Motorola’s considerable patent portfolio on mobile phones and wireless technologies to help protect it in its ongoing patent disputes with other companies, mainly Apple and Microsoft After the acquisition closed, Google began to restructure the Motorola business to fit Google’s strategy. On August 13, 2012, Google announced plans to layoff 4000 Motorola Mobility employees. On December 10, 2012, Google sold the manufacturing operations of Motorola Mobility to Flextronics for $75 million. As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices. On December 19, 2012, Google sold the Motorola Home business division of Motorola Mobility to Arris Group for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google acquired a 15.7% stake in Arris Group valued at $300 million. On June 5, 2012, Google announced it acquired Quickoffice, a company widely known for their mobile productivity suite for both iOS and Android. Google plans to integrate Quickoffice’s technology into its own product suite. On February 6, 2013, Google announced it had acquired Channel Intelligence for $125 million. Channel Intelligence, a technology company that helps customers buy products online, is active globally in 31 different countries and works with over 850 retailers. Google will use this technology to enhance its e-commerce business. The official confirmation of Google’s acquisition of the Israel-based startup Waze occurred in June 2013. Waze is promoted as a â€Å"community-based traffic and navigation app†. Following the acquisition of Waze, Google submitted a â€Å"10-Q† filing with the Securities Exchange Commission that revealed that the corporation spent US$1.3 billion on acquisitions during the first half of 2013. The filing also revealed that the Waze acquisition cost Google US$966 million, instead of the US$1.1 billion figure that was initially presented in media sources. The 2012 acquisition of WIMM Labs, a company that previously made an Android-powered smartwatch, was confirmed in August 2013. As of August 31, 2013, Google has not publicly commented on the news concerning WIMM Labs. The acquisition of  Flutter, a creator of hand gesture recognition technology, was confirmed by the corporation in early October 2013. The reported price is US$40 million and Google spokesperson stated: â€Å"We’re really impressed by the Flutter team’s ability to design new technology based on cutting-edge research.† Flutter’s technology allows users to enact hand gestures to control navigation for apps such as iTunes, Windows Media Player, and Winamp. Google data centers As of 2011, Google Inc. owned and operated six data centers across the U.S., plus one in Finland and another in Belgium. On September 28, 2011, the company announced plans to build three data centers at a cost of more than $200 million in Asia and purchased the land for them. Google said they will be operational within two years. Products and services Advertising For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google’s revenue was derived from its advertising programs. Using technology from the company DoubleClick, Google can determine user interests and target advertisements so they are relevant to their context and the user that is viewing them. Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google’s AdWords allows advertisers to display their advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. In February 2003, Google stopped showing the advertisements of Oceana, a non-profit organization protesting a major cruise ship’s sewage treatment practices. Google cited its editorialpolicy at the time, stating â€Å"Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations.† The policy was later changed. In June 2008, Google reached an advertising agreement with Yahoo!, which would have allowed Yahoo! to feature Google advertisements on its web pages. The alliance between the two companies was never completely realized because of antitrust concerns by the U.S. Department of Justice. As a result, Google pulled out of the deal in November 2008. In an attempt to advertise its own products, Google launched a website called Demo Slam, developed to demonstrate technology demos of Google Products. Search engine According to market research published by comScore in November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. Google indexes billions of web pages, so that users can search for the information they desire through the use of keywords and operators. In 2003, The New York Times complained about Google’s indexing, claiming that Google’s caching of content on its site infringed its copyright for the content. In this case, the United States District Court of Nevada ruled in favor of Google in Field v. Google and Parker v. Google. The publication 2600: The Hacker Quarterly has compiled a list of words that the web giant’s new instant search feature will not search. Google Watch has criticized Google’s PageRank algorithms, saying that they discriminate against new websites and favor established sites. The site has also alleged that there are connections between Google and the National Security Agency and the Central Intelligence Agency. Google also hosts Google Books. The company began scanning books and uploading limited previews, and full books where allowed, into its new book search engine. The Authors Guild, a group that represents 8,000 U.S. authors, filed a class action suit in a New York City federal court against Google in 2005 over this service. Google replied that it is in compliance with all existing and historical applications of copyright laws regarding books. Google eventually reached a revised settlement in 2009 to limit its scans to books from the U.S., the UK, Australia, and Canada. Furthermore, the Paris Civil Court ruled against Google in late 2009, asking it to remove the works of La Martinià ¨re from its database. In competition with Amazon.com, Google sells digital versions  of new books. On July 21, 2010, in response to Bing, Google updated its image search to display a streaming sequence of thumbnails that enlarge when pointed at. Though web searches still appear in a batch per page format, on July 23, 2010, dictionary definitions for certain English words began appearing above the linked results for web searches. The â€Å"Hummingbird† update to the Google search engine was announced in September 2013. The update was introduced over the month prior to the announcement and allows users ask the search engine a question in natural language rather than entering keywords into the search box. Productivity tools Gmail, a free webmail service provided by Google, was launched as an invitation-only beta program on April 1, 2004, The service was upgraded from beta status on July 7, 2009, at which time it had 146 million users monthly. The service was the first online email service with one gigabyte of storage. It was also the first to keep emails from the same conversation together in one thread, similar to an Internet forum. The service offers over 15 GB of free storage, shared with other Google Apps, with additional storage ranging from 20 GB to 16 TB available for per 1 GB per year. Gmail uses AJAX, a programming technique that allows web pages to be interactive without refreshing the browser. Steve Ballmer, Liz Figueroa, Mark Rasch, and the editors of Google Watch have criticised the privacy of Gmail, but Google claims that mail sent to or from Gmail is never read by a human being beyond the account holder and is only used to improve relevance of advertisements. In 2004, Google started opensource software project hosting, called Google Code, which allows developers to download incomplete programs at no charge. Google Docs, another part of Google’s productivity suite, allows users to create, edit, and collaborate on documents in an online environment, similar to Microsoft Word. The service was originally called Writely, but was obtained by Google on March 9, 2006, and was released as an invitation-only preview. On June 6 after the acquisition, Google created an experimental spreadsheet editing program, which was combined with Google Docs on October 10. Enterprise products Google Search Appliance was launched in February 2002, targeted toward providing search technology for larger organizations. Google Apps allows  organizations to bring Google’s web application offerings, such as Gmail and Google Docs, into their own domains. The service is available in several editions: a basic free edition, Google Apps for Business, Google Apps for Education, and Google Apps for Government. In the same year Google Apps was launched, Google acquired Postini and proceeded to integrate the company’s security technologies into Google Apps under the name Google Postini Services. Other products Google Translate is a server-side machine translation service, which can translate between 35 different languages. The software uses corpus linguistics techniques, where the program â€Å"learns† from professionally translated documents, specifically UN and European Parliament proceedings. Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. In March 2005, Agence France Presse sued Google for copyright infringement in federal court in the District of Columbia, a case which Google settled for an undisclosed amount in a pact that included a license of the full text of AFP articles for use on Google News. In 2006, Google made a bid to offer free wireless broadband access throughout the city of San Francisco along with Internet service provider EarthLink. Large telecommunications companies such as Comcast and Verizon opposed the efforts, claiming it was â€Å"unfair competition† and that cities would be violating their commitments to offer local monopolies to these companies. In his testimony before Congress on network neutrality in 2006, Google’s Chief Internet Evangelist Vint Cerf blamed the tactics on the fact that nearly half of all consumers lack choice in broadband providers. Google currently offers free wi-fi access in its hometown of Mountain View, California. In 2010, Google announced the Google Fiber project with plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. On March 30, 2011, Google announced that Kansas City, Kansas would be the first community where the new network would be deployed. In July 2012, Google completed the construction of a fiber-optic broadband internet network infrastructure in Kansas City, and after building an infrastructure, Google announced pricing for Google Fiber. The service will offer three options including a free broadband internet option, a 1Gbit/s internet option for $70 per month, and a version that  includes television service for $120 per month. The project, called Android, turned out not to be a phone but an operating system for mobile devices, which Google acquired and then released as an open source project under the Apache 2.0 license. Google provides a software development kit for developers so applications can be created to be run on Android-based phones. In September 2008, T-Mobile released the G1, the first Android-based phone. On January 5, 2010, Google released an Android phone under its own company name called the Nexus One. A report in July 2013 stated that Google’s share of the global smartphone market, led by Samsung products, was 64% in March 2013. Other projects Google has worked on include a new collaborative communication service, a web browser, and a mobile operating system. The first of these was first announced on May 27, 2009. The company described Google Wave as a product that helps users communicate and collaborate on the web. The service is Google’s â€Å"email redesigned†, with realtime editing, the ability to embed audio, video, and other media, and extensions that further enhance the communication experience. Google Wave was initially in a developer’s preview, where interested users had to be invited to test the service, but was released to the general public on May 19, 2010, at Google’s I/O keynote. On September 1, 2008, Google pre-announced the upcoming availability of Google Chrome, an open source web browser, which was then released on September 2, 2008. On July 7, 2009, Google announced Google Chrome OS, an open source Linux-based operating system that includes only a web browser and is designed to log users into their Google account. Google Goggles is a mobile application available on Android and iOS used for image recognition and non-text-based search. In addition to scanning QR codes, the app can recognize historic landmarks, import business cards, and solve Sudoku puzzles. While Goggles could originally identify people as well, Google has limited that functionality as a privacy protection. In 2011, Google announced Google Wallet, a mobile application for wireless payments. In late June 2011, Google soft-launched a social networking service called Google+. On July 14, 2011, Google announced that Google+ had reached 10 million users just two weeks after it was launched in this â€Å"limited† trial phase. After four weeks in operation, it reached 25 million users. At a launch event on July 24, 2013 in San Francisco, U.S., a newer version of the Nexus 7 Google tablet device was released to the public, alongside the  Chromecast dongle that allows users to stream YouTube and Netflix videos via smartphones. In 2013 Google launched Google Shopping Express, a delivery service initially available only in San Francisco and Silicon Valley. Moto X  Speaking at the D11 conference in Palos Verdes, U.S. in late May 2013, Motorola CEO Dennis Woodside, a former Google employee, announced that a new mobile device will be built by his company, which is wholly owned by Google, at a 500,000 square-feet facility in Texas, U.S. formerly used by the Nokia company. The facility will employ 2,000 people by August 2013 and the new phone, named the â€Å"Moto X†, will be available to the public in October 2013. The Moto X features Google Now software, and an array of sensors and two microprocessors that will mean that users can â€Å"interact with in very different ways than you can with other devices,† in the words of Woodside. Media reports suggest that the phone will be able to activate functions preemptively based on an â€Å"awareness† of what the user is doing at any given moment. Corporate affairs and culture On Fortune magazine’s list of best companies to work for, Google ranked first in 2007, 2008 and 2012 and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world’s most attractive employer to graduating students in the Universum Communications talent attraction index. Google’s corporate philosophy includes principles such as â€Å"you can make money without doing evil,† â€Å"you can be serious without a suit,† and â€Å"work should be challenging and the challenge should be fun.† Employees After the company’s IPO, founders Sergey Brin and Larry Page and CEO Eric Schmidt requested that their base salary be cut to $1. Subsequent offers by the company to increase their salaries have been turned down, primarily because their main compensation continues to come from owning stock in Google. Before 2004, Schmidt made $250,000 per year, and Page and Brin each received an annual salary of $150,000. In 2007 and early 2008, several top executives left Google. In October 2007, former chief financial officer of YouTube Gideon Yu joined Facebook along with Benjamin Ling, a high-ranking engineer. In March 2008, Sheryl Sandberg, then vice-president of global online sales and operations, began her position as chief operating officer  of Facebook. At the same time, Ash ElDifrawi, formerly head of brand advertising, left to become chief marketing officer of Netshops. On April 4, 2011, Larry Page became CEO and Eric Schmidt became Executive Chairman of Google. In July 2012, Google’s first female employee, Marissa Mayer, left Google to become Yahoo!’s CEO. As a motivation technique, Google uses a policy often called Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google’s newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google’s Vice President of Search Products and User Experience until July 2012, showed that half of all new product launches at the time had originated from the Innovation Time Off. Googleplex  Google’s headquarters in Mountain View, California, is referred to as â€Å"the Googleplex†, a play on words on the number googolplex and the headquarters itself being a complex of buildings. The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Each employee has access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, table football, a baby grand piano, a billiard table, and ping pong. In addition to the recreation room, there are snack rooms stocked with various foods and drinks, with special emphasis placed on nutrition. Free food is available to employees 24/7, with paid vending machines prorated favoring nutritional value. In 2006, Google moved into of office space in New York City, at 111 Eighth Avenue in Manhattan. The office was specially designed and built for Google and houses its largest advertising sales team, which has been instrumental in securing large partnerships. As of February 2012, a significant engineering team is based in New York City, and has been responsible for more than 100 engineering projects, including Google Maps, Google Spreadsheets. As of September 2013, Google’s East Coast office is located at 76 Ninth Ave, New York City, New York. In November 2006, Google opened offices on Carnegie Mellon’s campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and  programs. By late 2006, Google also established a new headquarters for its AdWords division in Ann Arbor, Michigan. Other office locations in the U.S. include Ann Arbor, Michigan; Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge, Massachusetts; New York City; San Francisco, California; Seattle, Washington; Reston, Virginia, and Washington, D.C. Furthermore, Google has several international offices. In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus’ energy needs. The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. The idea of trimming lawns using goats originated from R. J. Widlar, an engineer who worked for National Semiconductor. Google has faced accusations in Harper’s Magazine of being an â€Å"energy glutton†. The company was accused of employing its â€Å"Don’t be evil† motto and its public energy-saving campaigns to cover up or make up for the massive amounts of energy its servers require. Easter eggs and April Fools’ Day jokes Google has a tradition of creating April Fools’ Day jokes. On April 1, 2000, Google MentalPlex allegedly featured the use of mental power to search the web. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet. Also in 2007, Google’s Gmail page displayed an announcement for Gmail Paper, allowing users to have email messages printed and shipped to them. In 2008, Google announced Gmail Custom time where users could change the time that the email was sent. In 2010, Google changed its company name to Topeka in honor of Topeka, Kansas, whose mayor changed the city’s name to Google for a short amount of time in an attempt to sway Google’s decision in its new Google Fiber Project. In 2011, Google announced Gmail Motion, an interactive way of controlling Gmail and the computer with body movements via the user’s webcam. Google’s services contain easter eggs, such as the Swedish Chef’s â€Å"Bork bork bork,† Pig Latin, â€Å"Hacker† or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine. The search engine calculator provides the Answer to the Ultimate Question of Life, the  Universe, and Everything from Douglas Adams’ The Hitchhiker’s Guide to the Galaxy. When searching the word â€Å"recursion†, the spell-checker’s result for the properly spelled word is exactly the same word, creating a recursive link. When searching for the word â€Å"anagram,† meaning a rearrangement of letters from one word to form other valid words, Google’s suggestion feature displays â€Å"Did you mean: nag a ram?† In Google Maps, searching for directions between places separated by large bodies of water, such as Los Angeles and Tokyo, results in instructions to â€Å"kayak across the Pacific Ocean.† During FIFA World Cup 2010, search queries including â€Å"World Cup† and â€Å"FIFA† caused the â€Å"Goooo†¦gle† page indicator at the bottom of every result page to read â€Å"Goooo†¦al!† instead. Philanthropy In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion. The mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program’s executive director in 2004, and the current director is Megan Smith. In 2008 Google announced its â€Å"project 10100† which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online. In 2011, Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads . On July 2012, Google launched a â€Å"Legalize Love† campaign in support of gay rights. Tax avoidance   Google uses various tax avoidance strategies. Out of the five largest American technology companies it pays the lowest taxes to the countries of origin of its revenues. The company accomplishes this partly by licensing technology through subsidiaries in Ireland, Bermuda, the Bahamas, and the Netherlands. This has reportedly sparked a French investigation into Google’s transfer pricing practices. Following criticism of the amount of  corporate taxes that Google paid in the United Kingdom, Chairman Eric Schmidt said, â€Å"It’s called capitalism. We are proudly capitalistic.† During the same December 2012 interview Schmidt â€Å"confirmed that the company had no intention of paying more to the UK exchequer.† In 2013, Schmidt responded to questions about taxes paid in the UK by pointing to the advertising fees Google charged UK companies as a source of economic growth. Google Vice president Matt Brittin testified to the Public Accounts Committee of the UK house of commons that his UK sales team made no sales and hence owed no sales taxes to the UK. Environment Since 2007, Google has aimed for carbon neutrality in regard to its operations. In June 2013, the Washington Post reported that Google had donated US$50,000 to the Competitive Enterprise Institute, a libertarian think tank. In July 2013, it was reported that Google had hosted a fundraising event for Oklahoma Senator Jim Inhofe, who has called climate change a â€Å"hoax†. See also Comparison of web search engines Criticism of Google Don’t Be Evil Google Google Balloon Internet Google Catalogs Google China Google Chrome Experiments Google logo Google platform Google Ventures – venture capital fund Google X Google+ Googlebot – web crawler Googlization List of Google domains List of mergers and acquisitions by Google Ungoogleable References External links not add links –> at the Internet Archive at Hoover’s Bibliography: Wikipedia